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Menu for a la carte Marketing Services
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From identifying your readers to publicity campaigns, make sure your marketing moves the needle.
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You’re a writer, not a marketer. But to be a successful career author, you must master the art and science of marketing. I’ve been doing this for nearly 20 years and have helped hundreds of people move the needle on their businesses. Now you can utilize my experience and expertise to take your marketing to the next level, even if you can’t afford a huge monthly retainer.
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Website
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Your website is the second most important tool in your marketing toolbox. (What’s number one? See below.) But is your current site working as hard as you need it to? Maybe not. Many writer websites are info dumps about the author and their books. Yet a website that gets results is focused on your readers and book buyers. Wondering how to do that? Here’s how I can help:
Website Review and Recommendations
You will complete a pre-work questionnaire and I will review your current website. The review will include the following areas: look, functionality, text, photos, links, marketing usability, design, modernity, messaging, brand, software platform and any support software such as a shopping cart, and your site’s overall functionality as a keystone of your author marketing efforts. We will have a 45-minute call to review my recommendations and create a prioritized action plan that you can work from to update your website. Investment: $150
Add a Written Website Brief for Web Developer or Designer $150
Copywriting for 5 Basic Website Pages (does not include a sales page) $1,250
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Social Media
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Do your social media accounts give you high anxiety? Do you cope by ignoring them or raging on them? There’s a better way. Whether or not social media is the bane of your existence or your favorite way to spend time, it’s important than you find the flow. And optimize your accounts to help you connect with your readers. You want your social feeds to be on purpose, in line with your values and hitting the mark for your ideal readers and other members of the literary community. Here’s how we can get started:
Social Media Review and Recommendations
You will complete a pre-work questionnaire and I will review your various social media channels. The review will include: content, your bio/about, design, frequency/consistency, your engagement with your followers, etc. We will have a 45-minute call to review my recommendations and create a prioritized action plan that you can implement. Investment: 1-2 social accounts $150, 3-4 accounts $195, 5 or more accounts, you wild thing, $250
Add a 30-minute appointment to create content ideas and a content workflow plan $75
Copywriting for your bio on various social media platforms $50 per platform
Need someone to manage your accounts and/or create all your content? Monthly plans start at $1,000 per month
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Newsletter (Think Unique, Clickable Content)
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Your readers want to hear from you between books. So do librarians, book buyers, influencers and members of the media, IF you’re sharing something worth sharing. A weekly, bi-weekly or monthly newsletter is the ideal way to keep in touch with the people who care about you. It’s also a way to promote books and authors you love, share research and insight into your process, market additional revenue streams, and a million other fun things! Yet, if you’re like a lot of writers, you may struggle to put out communications on a regular basis. Here’s how I can help:
Newsletter Review and Recommendations
You will complete a pre-work questionnaire and I will review a few issues of your existing newsletter or newsletters you admire. We will have a 90-minute call to discuss my recommendations, including which services like Constant Contact and Mail Chimp will be a good fit, create content ideas for 20 or more newsletters, develop an editorial calendar, and create a customized workflow plan. Investment: $195.
Add Ons
Creation of 2 branded newsletter templates in Constant Contact or Mail Chimp and the creation of an account in one of those services $1,000
Copywriting for your newsletter—price TBD by scope of project
Copyediting for your newsletter—price TBD by scope of project
Done for you newsletter—starting at $1,250 per issue
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Email List Building and Opt-In
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The important tool in your marketing tool kit is your email list. Why? You need to build your community and you need to have direct access to them. You can’t depend on your followers on Instagram or Facebook to always be available to you. Zuks can rewrite the algorithm overnight and your carefully curated group on social just became the next MySpace or Vine. If that’s not enough to convince you, know this: for every dollar spent through social media sales, email sales conversions deliver $50. Ready to get building? Here’s how we start:
Introduction to Email List Building
In this 45-minute call we will discuss the nuts and bolts of building a list: optimized website, a reason for your community members to give you their email address, how to care for and nurture your list, what kinds of content would your list be excited to receive from you, and 10 quick ways to start growing your list. Investment: $150
Review and Recommendations for Your Current List Building Strategies
You will answer a pre-work questionnaire about your email list, the content you provide to your list, your opt-in content, your email analytics and goals and time availability. Our 90-minute call will include recommendations on optimizing your website for list building, how to tweak your content to make it even more enticing, development of an opt-in that hooks your readers, best tech for creating landing pages and pop-ups, a content creation strategy and workflow, and recommendations for how to get traffic to your site. Investment: $300.
Creation of your opt-in (lead magnet), includes concept, branded design, copywriting, copyediting and proofing–Starting at $1,500
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Publicity
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Ready to step you and your book into the spotlight? Excited to meet your readers? Publicity is media and influencer outreach and so much more. I’ve created award-winning publicity campaigns that have garnered ten of millions of impressions in media outlets of every size, from local to national and international. Prices vary based on your specific needs and begin at $1,500 per month with a four-month minimum. To request a specific quote, please download and complete the attached creative brief. After review we will set up an appointment to discuss your project. Not sure you can afford a publicity campaign? I can teach you how to do it yourself in three sessions. Fill out the creative brief and we will be in touch. Expect to hear back within 1-3 business days.
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Promotional Items/Swag/Collateral
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From bookmarks to book catalogs, my team can create any type of swag or collateral. Prices vary based on complexity of the project. Please download and complete the attached creative brief and receive an estimate via email within 1-3 business days.
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Know Your Reader
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When does book marketing fail? It’s not usually the slick layout or creative text that’s the troublemaker, but rather it’s a lack of understanding who your book buyer is and where you find her. Even the big-five publishers struggle with this challenge, but as a career author you must identify and understand your buyers so you can talk to her. To make this happen, you will complete a pre-work questionnaire and I will review your books. Then we will have two appointments. The first is a 30-minute session dedicated to uncovering who your reader is and where she hangs out. You will then dig even deeper into the questionnaire. We will meet again for a second session, 45 minutes this time. You will walk away with a clear understanding of your book buyer and at least five action steps to make your marketing materials hook your readers as well as your books do! Investment: $495
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Know Your Why
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Book marketing is a long and slow process of developing relationships one-on-one with actual humans. It’s not about buying lists or standing back and hoping your readers find you. If you’re going to be a career author, you have to know why you’re writing these books and why you want to connect with your readers in the first place. If you’re not crystal clear on these things, you’ll burn out. Quickly. This powerful 45-minute session will help you get to the heart of your work. Be prepared to dig deep and come out the other side committed to your readers in a way you might not have thought was possible. Investment: $195.
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Location
1235 Divi Theme St.
San Francisco, CA 92335
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Contact
(333) 394-2342
[email protected]
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Hours
M – F : 8am–5pm
Sat : 11am–6pm
Sun : Closed
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