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Our philosophy
At Business Fairy Godmother we believe you are beyond brilliant and filled with the talent to fulfill your biggest dreams and goals. You are on this planet to make it better at this precise moment. Plus, you want to have a blast while you do it. We also know that none of us can do it alone, especially when we are in the thick of it.
That’s where BFG comes in, armed with knowledge, wisdom, and decades of experience to help you cut through the noise in your head so you can move with power. Sometimes that means doing less, stepping back, pausing for clarity. Sometimes it’s taking radical action, breaking through, making the leap. Everything is nuance.
You won’t find surface level, generic business advice here. Instead, there will be lots of questions (and deep listening) about where you are right now and what you want next. Everything is custom to you and accomplished through a mix of strategy, tactics, mindset, inquiry, and coaching.
We go deep and prioritize enjoying the process.
Meet Christine DeHerrera
I’m a business strategist and coach for badass women on a mission to feel good inside the business they built from love and passion. Two things can be true at once. You can’t believe you get to do the work that you’re doing AND you’re not sure if you can do it another year without cracking completely.
I can relate.
I started a publicity and advertising firm from scratch that was full of pinch me moments. Like getting calls from Olympic athletes I’d read about for years. Winning industry awards against fancy advertising agencies from the big city. Being in rooms with some of the world’s most successful people. My roster has included Olympic athletes, Fortune 200 individuals, experts, authors, coaches and business owners of every type.
It was more than a dream come true, but it was also draining the life out of me. After the birth of my second child, I knew something had to be different. It took me longer than it should have to sort through everything, keep what was worth saving, and develop the systems and strategies to support my evolving ambition. In the end, it brought about a whole new business!
Business Fairy Godmother is the company I wish I’d found when I was so overwhelmed with success I didn’t know which end was up. BFG is for the founders who are done trying to create next level success from a state of overfunctioning and exhaustion. Around here, there is no goal that’s too big, but we go after them from a place of calm, grounded, power. LFG!
